In Part 2 of this post, we continue to look at the importance of using standardized job titles in your ads and listings. Calling someone by their name is a way of letting them know they’re important to us. It’s also a sign of respect. But what if you call them by the wrong name?… Read More »
What’s in a name? Part 2: Therapy
What’s in a name? Part 1: Nursing
To maximize talent acquisition, it’s important to use standardized job titles in your ads and listings. Calling someone by their name is a way of letting them know they’re important to us. It’s also a sign of respect. But what if you call them by the wrong name? If you mistakenly call Kate “Jennifer,” how… Read More »
Sourcing the (Elusive) Passive Job Seeker
A new survey by CareerBuilder finds more than one in five workers is planning to change jobs in 2017. Many of these — and even more who are not “officially” planning to change jobs — are passive job seekers. They are open to hearing about a new position, but they are not actively seeking out… Read More »
Why was your mail returned as undeliverable?
We update our database of nurses and therapists often. And before we mail any postcard, we validate every address against current national postal records. So, why do some of your recruitment mailers still come back as undeliverable? Through Rain, Sleet, Snow or Hail — But Not Bad Addresses The U.S. Postal Service handles more… Read More »
Which postage method is best?
You may feel like you’re playing a game of 20 Questions when trying to figure out how many stamps to use on a mailer for your nursing or therapy recruitment project. How wide is the piece? How long is it? Is it a postcard or a large postcard? Does it contain a live animal? Huh?… Read More »
Why do you often get high bounce rates from purchased email lists?
Sending an email broadcast to a list of purchased email addresses seems easy enough. You type a message, enter the list of purchased email addresses, and hit send. Boom! But then the bounces start to overwhelm your inbox. What just happened? Purchased email addresses are really just “best guesses”. List compilers use all types of… Read More »